New-Tech Europe Magazine | Feb 2017

power products. Before joining CUI in 2009 Mark was a Sales Director at Zilker Labs for the 3 years leading up to their acquisition by Intersil, during which time Mark secured numerous design wins with some of the largest communication OEMs in the world. Prior to that Mark’s sales experience includes 7 years working in distribution with Future Electronics and a further 7 years as a manufacturer representative primarily supporting Xilinx FPGAs. Mark attended Central Washington University where he studied Business Marketing, received his commission from Army ROTC and served in the Army National Guard for 13 years. As Senior Vice President at CUI, Mark is involved in business development and strategic customer engagement.

a complete power management capability for data centers and similar network and IT infrastructure applications. It maximizes capacity utilization through peak shaving and releases redundant capacity from systems that aren’t totally mission- critical. Importantly its power switching and Li-ion battery storage modules can be readily deployed in both existing and new data center installations with a dramatic reduction in total cost of ownership, up to 50%. For more information on the ICE ® Platform, visit our site Mark Adams – Senior Vice President, CUI Inc. Mark Adams has over 25 years of industry experience and has been instrumental in reorganizing CUI's sales structure and moving the company into advanced

incurred in installing an additional 16MW of supply capacity but the time taken was a fraction and the ongoing operating expenditure is reduced. Conclusion Expanding the capacity of data centers to address the increasing demand for Cloud computing and data storage can often be constrained by available power. Sometimes this can even be a limitation of the utility supply in a particular location but, even if it isn’t, the ability to add more server racks may be restricted by the existing power and cooling infrastructure. Provisioning additional power capacity is costly, second only in cost to adding servers, so any means to improve the utilization of existing power sources has to be welcome. Through its Intelligent Control of Energy (ICE ® ) solution, Virtual Power Systems, partnered with CUI, provides

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