New-Tech Europe Magazine | January 2019

technology in their businesses. CES 2019 was a turbo-charged mobility show, with 11 of the world’s leading car manufacturers highlighting the future of transportation – including an air taxi from Bell Helicopter and an electric motorcycle from Harley-Davidson. Self-driving technology will save lives, enable greater accessibility and improve productivity. The CES Sports Zone showcased the entire sports tech ecosystem – innovations in smart venues, training, virtual and augmented reality and esports creating immersive content that will change the way we play, watch and experience sports. Twitter CEO Jack Dorsey and NBA Commissioner Adam Silver discussed how their partnership proves social media can promote fan engagement, and the Gamespot eSports truck featured 10 gaming kiosks for both professional gamers and attendees to showcase their skills. C Space brought together content creators, Hollywood, the advertising industry, media and leading CMOs – such as Proctor & Gamble’s Marc Pritchard, IBM’s Michelle Peluso, Unilever’s Keith Weed – to explore the future of brand marketing and entertainment. Exhibits and conference sessions explored the effect of AI on marketing and consumer engagement, mobile and over-the-top video, and content consumption. Eureka Park , the home for startups at CES, featured more than 1,200 companies from over 50 countries offering disruptive innovations, attracting investors and big-name brands. This year Eureka Park – which has launched successful companies including Ring, Benjilock and LifeFuels – included a pitch competition, sponsored by the Consumer Technology Association Foundation and AARP.

Attendees arrive for the opening day of CES 2019.

Digital health technologies were a major theme, and attendees experienced the latest advances and trends in health care. Over 260 doctors and other health professionals attended the Disruptive Innovations in Health Care conference, which offered Continuing Medical Education (CME) credits at CES for the first time. Resilient technologies will keep the

world healthy, safe, warm, powered, fed and secure. Sustainable technologies from companies including YOLK and Zero Mass Water will produce efficient energy solutions and help provide drinking water to developing nations, while reducing the global carbon footprint. Others like Higher Ground Technologies keep us connected anywhere in the world.

The latest in mixed reality headsets at CES 2019.

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