New-Tech Europe Magazine | Oct 2017 | Digital Edition

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parameters. Crocus’ TMR technology is a CMOS- based, robust technology capable of offering important advantages in sensitivity, performance, power consumption, size and full integration with CMOS to create monolithic single die ICs. Benefits to customers come in the form of low power, a robust design and high temperature performance. Crocus TMR solutions are ideally suited for many applications ranging from IoT to consumer, medical, automotive and industrial equipment. “We selected TowerJazz because of their high flexibility and capabilities to adapt their TS13 platform to incorporate our TMR technology which includes magnetic materials that are typically not used in CMOS. TowerJazz’s vast manufacturing expertise is enabling us to successfully fulfill the needs of several market sectors combined with increased performance required in next-generation sensors. TowerJazz has been our development partner for many years and together we have achieved technology maturity leading to expanded business and

successful licensing of Crocus IP,” said Michel Desbard, Crocus CEO. “As the demand for IoT applications in our daily life is ever- increasing, there is an even greater need for intelligent sensing, low power and improved performance. Crocus’ successful licensing of their IP, along with TowerJazz’s manufacturing capability and know-how, enables us to deliver highly-advanced and competitive embedded-solutions to multiple customers in various markets. Through our partnership with Crocus, we are broadening our presence in the sensors’ market, complementing our MEMS and image sensing programs,” said Zmira Shternfeld- Lavie, VP of TOPS BU and R&D Process Engineering.” Crocus’s TMR magnetic sensor is expected to displace existing sensor technologies in many applications. Crocus’ TMR magnetic sensor product family includes multiple architectures which are based on its Magnetic Logic Unit™ (MLU™), a disruptive CMOS- based rugged magnetic technology.

Toshiba Opens New European Retail Innovation Experience Theatre

Today’s retailers have to bring all of their channels, touchpoints and applications together to spark innovation and bridge to a whole new generation of technologies that will power the future of commerce. The concept of the theatre is to take all visitors on a customer journey and let retailers and partners experience the way we can shop tomorrow —

MADRID–(BUSINESS WIRE)–Toshiba Global Commerce Solutions, Inc. (Toshiba) today announces the opening of its new European Retail Theatre showroom in Madrid, Spain to help retailers and business partners navigate the fast-moving retail marketplace. Focused on the needs of retailers and their shoppers both today and tomorrow, the showroom will allow Toshiba

which is possible today. The centerpiece behind the scenes is Toshiba’s new TCxTM Elevate platform which affords all retail customers the capacity to implement creative and impactful solutions at their own pace. Fully-integrated interactive shopping scenarios have been developed in cooperation with Toshiba’s large strategic partner network, with a wide range of capabilities featured in the Madrid Theatre including: Home shopping with click and collect based on digital shopping list, home delivery In-store mobile self scanning Frictionless checkout Optimized “no waste” innovation for perishable goods

customers and business partners to experience Brilliant CommerceTM and discover new ways to become more agile, improve store productivity and increase profits. Located in the Toshiba office strategically situated near the Madrid airport, Toshiba’s new state-of-the art showroom will allow visitors an immersive experience to transform into the role of the shopper or store associate. Toshiba designed a retail store experience and meeting space on 400 square meters called the “Retail Experience Theatre.” The theatre is highly adaptable with retractable seating, making it an excellent demonstration and meeting space. The spatial design also incorporates education space for classes to be offered to customers and business partners.

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