New-Tech Europe Magazine | Q4-2020 | Digital Edition

Figure 1: Warehouse Conveyer

Jeff: From the product and market trend perspective, 5G will continue to drive consumption. Government investment in 5G deployment as an economic stimulus package may happen, creating even more demand. It is no surprise that our RF product lines are experiencing significant demand across the board, including RF power transistors, RF filters and specialist RF interconnect. Mark: All of our 27 locations around with world remain open and we’ve taken measures to protect our staff and slow the spread of the virus. We're still hiring when we'll need to hire people, we've had no furloughs, we've had no layoffs and we should hit $2 billion this year. Against the backdrop of COVID, we remain strong and continue to invest in our people who are working extremely hard to process orders so that design-chains and supply-chains around the world remain open. Mark Burr-Lonnon, Senior Vice President of Global Service & EMEA and APAC Business Mark Burr-Lonnon, Senior Vice President of Global Service&EMEAand

APAC Business, helps guide Mouser Electronics’ global service strategy as well as day-to-day international efforts. In 2008, Burr-Lonnon transitioned over to Mouser from its parent company, TTI, Inc. Under his and CEO and President Glenn Smith’s shared global vision and direction, Mouser has quickly grown from a small U.S. electronics distributor into a global player focused on serving the unique needs of design engineers and buyers worldwide. Today, Mouser has 27 Customer Service Centers strategically positioned around the globe, providing local language, currency and same-time-zone support. In addition to planning, directing and coordinating Mouser’s global growth and expansion activities, Burr- Lonnon provides a leadership role to his multicultural global management team. He takes an active role in cultivating relationships with current and potential electronic component manufacturers, top industry organizations, tradeshows and media relations. Plus, he is instrumental in ensuring Mouser’s manufacturer

June 2020, that growth has shaped up to become 6% in the Americas, 5% in Europe and 20% in Asia. The hardest thing to predict is how it will go from here. Already we went from a -40% run rate in China to +20%, which shows the dramatic shift over a relatively short period. The next three months will be crucial as production is starting again in parts of Europe and the Americas. The market requires demand to work, but, for example, there are 40 million people in the US not working currently, which means they are not spending. Having said this, we firmly believe the electronics sector is not going to be hit as badly as the entertainment and hotel sectors, since innovation is still continuing. The real unknown is the rate of staff returning to work and getting our economies back on track. The hope is that we shall see this happen during the summer. There is potential that we may see a better than average summer in Europe, as companies focus on getting back to work - it is hard to see the usual summer rush to vacation just as lockdowns are lifting.

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