New-Tech Europe | March 2017 | Digital Edition

new products

Through it, various items of hardware can be combined in a robust and highly adaptable system with a compact form-factor. Due to the many different boards available, engineers have access to ON Semiconductor’s broad portfolio of image sensors and co-processors, plus various automotive communications protocols from a select group of third party supply partners. This provides extensive scope in terms of finding the combination that best fits specific system requirements. The versatile platform can accommodate an almost limitless number of combinations due to consistent signal/power definitions for the interconnects utilized by these respective boards. The ease of adapting this modular solution means that undertaking time-consuming activities such as creating custom boards (each capable of accommodating a different sensor option), testing out high-speed interface standards, or writing code for drivers, is no longer necessary. MARS is supported by a complete ecosystem, encompassing software development tools, schematics, gerbers, bill-of-materials (BOM) and much more. A comprehensive user guide is also included within the accompanying documentation. “As image sensing proliferates in automotive applications, MARS will provide system and software developers tasked with turning concepts into reliable working applications with a valuable platform to simplify and speed proof of concept and development, and offer the scalability to get ideas from the lab to on-vehicle testing in real-world conditions,” said Ross Jatou, General Manager and Vice President of Automotive Solutions Division of Image Sensor Group at ON Semiconductor. “The flexibility of MARS accelerates the component selection process by making the constituent sensors and co-processors totally interchangeable. The platform avoids the need to construct a multitude of custom boards to house different sensors for evaluation reducing engineering effort and shortening project times.” The support of commonly used communication standards (such as GMSL, FPD-Link, LVDS, MIPI, Ethernet) enables direct interfacing with existing vehicle electronic control units (ECUs). ON Semiconductor is working with an ecosystem of partners spanning lens developers, third party ISP vendors, communications IC vendors, software developers and SoC vendors. MARS

modules are already prequalified with a range of these third party products and the company will expand these offerings going forward.

Analog Devices’ RadioVerse™ Technology and Design Ecosystem Earns Industry Accolades for Breakthrough Wideband RF Transceiver Analog Devices, Inc. (ADI) has been recognized by several distinguished electronics and defense industry publications for its leadership in developing a highly integrated radio technology that allows manufacturers across multiple industries to quickly and easily bring advanced, high-performance radio platforms to market. Part of ADI’s rapidly growing RadioVerse™ radio technology and design ecosystem, the AD9371 integrated wideband RF transceiver was cited for its ability to enable the rapid, cost-effective design, prototyping and production of integrated radio solutions across wireless infrastructure, defense electronics, and industrial communications applications. Publications that singled out the AD9371 with awards for best new product or technology include EE Times, EDN, Military & Aerospace Electronics, Intelligent Aerospace, and Microwaves & RF magazines. Introduced in May 2016, the highly versatile AD9371 is a carrier-grade, system-on-chip radio solution with a frequency range of 300 MHz to 6 GHz and channel bandwidths as wide as 100 MHz on the main receive channels, and up to 250 MHz on the transmit and observation channels. The AD9371 consumes less than 5 W of power under standard operating conditions and was recognized for its ability to eliminate as many as 20

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