New-Tech Europe | November 2016 | Digital edition

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Helena Norrman, Senior Vice President and Chief Marketing and Communications Officer, says: “We are very excited with this agreement that will both help Paris Saint- Germain to improve its sports performance and its fan experience, as well as allow Ericsson to show its technological leadership. Together with Paris Saint- Germain’s staff, we will ensure that one of the most successful football clubs is also one of the most technologically advanced.”

a centrally managed data storage platform that stores, manages and controls data captured from all of Paris Saint-Germain’s sports- related businesses. Secondly, Ericsson will create, operate and manage a digital experience backend system which will be the single point of access to data and services required by all of Paris Saint- Germain’s digital platforms, including its web site, mobile apps, onsite fan experience solution, and in-stadium big screens and monitors.

From left to right: Frederic Longuépée, Deputy General Manager at Paris Saint-Germain, Patrick Kluivert, Director of Football at Paris Saint-Germain, Helena Norrman, Senior Vice President and Chief Marketing and Communications Officer at Ericsson, Franck Bouetard, Head of Ericsson France, and Boris Serapian, Chief Information Officer at Paris Saint-Germain

Thirdly, Ericsson will provide Paris Saint-Germain with technology consulting and innovation services. A joint team of Ericsson and Paris Saint-Germain staff will analyze and define new solutions, innovations and improvements.

Ericsson will create, operate and manage a sports performance information system as a service for Paris Saint-Germain. The information system will consist of

New Automotive Chips from STMicroelectronics Bring High-End Graphics, Audio, and Video to Entry and Mid-Range Vehicles

Full-digital instrument panels that give a high-end feel to any car are coming to the mid and entry ranges, enabled by new technology from STMicroelectronics (NYSE: STM) , a global semiconductor leader serving customers across the spectrum of electronics applications and a top supplier of advanced automotive ICs. ST’s new Accordo 5 family of automotive processors meet crucial display-performance and security demands in a low- power compact platform suitable for lower-cost vehicles. The devices enable state-of-the-art digital instrument clusters and Audio/Video/Navigation (AVN) head units to become more affordable than ever by integrating the complete graphics, video, and audio functionality on-chip to save design costs and simplify assembly. Accordo 5 devices provide features that have high value for car drivers, including smartphone mirroring that gives

access to content such as music and navigation services on the phone safely through the vehicle’s own user interface. The state-of-the-art host processor and high-performance video and graphics engines can present complex information displays, such as simultaneous user-interface plus rear-view camera with navigation and video preview. There is also video playback for major formats including H.264 and DivX®, 2D and 3D graphics with effects such as blending and overlays, as well as USB connections and SD-Card interfaces. Less visible to users, but critically important to today’s increasingly connected cars, Accordo 5 chips integrate a high-performance microcontroller that secures the interface between the head unit and the main vehicle network. Built-in features of this microcontroller include boot-code authentication, secure interconnect, and high-performance data encryption.

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