New-Tech Magazine Europe | Dec 2015 Digital edition

customers’ systems. In the case of a deep-sea petroleum pump that powers and offshore oil platform, any failure can be very expensive. But because of the instant flow of data allowed by connecting the pumps through intelligent sensors, Rockwell engineers are able to head off potential problems or drastically reduce downtime if an issue does occur. No. 3: Transform the business Over the decades, very few of our customers have told us that transforming their business was a key goal at the outset of their IoT initiatives, but many adopters have said they now see the potential for a data-driven transformation arising from their efforts. The most common scenario for such a transformation is the ultimate maturation of additional revenue streams into a new business division, and certainly companies like TKE

transit, but today it has. But most companies don’t start out with IoT looking to disrupt an entire industry - They want to disrupt their own processes and work smarter. The key to doing so is to start small and be very focused at the outset. As the solution matures and capabilities grow, new opportunities will emerge. Jerry Lee is Microsoft's director of product marketing, Data Platform and IoT.

and Rockwell fall into this category. These companies are no longer selling equipment, but uptime, which is what their customers care about most. Down the road, as more companies think through the application of IoT principles in their industry, there is the potential for this approach to be a truly disruptive force across many industries. It wasn’t long ago that nobody would have imagined a fleet of taxis carrying GPS devices connected to a central user app could revolutionize mass

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