New-Tech Europe Magazine | June 2016

new products

management, Qualcomm Technologies, Inc. “We are pleased to work with ST to bring support for Snapdragon based platforms offering users improved sensing capabilities with improved battery life. Our joint efforts in offering superior, robust, tested, and certified solutions will help OEMs quickly and efficiently implement across regions.” “We continue to see the expansion of different sensor types and combinations across the smartphone and mobile markets globally, and the work between ST and Qualcomm Technologies is expected to further grow the types of sensors in these devices,” said Andrea Onetti, General Manager, MEMS Sensors Division, STMicroelectronics. “We believe that the combination of ST sensors and Qualcomm Technologies’ processors in superior, robust, tested, and certified solutions that OEMs can design-in quickly can enable waves of new ultra-low- power devices to amaze and excite the ecosystem.” Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm All-Ways Aware is a trademark of Qualcomm Incorporated. About STMicroelectronics ST is a global semiconductor leader delivering intelligent and energy- efficient products and solutions that power the electronics at the heart of everyday life. ST’s products are found everywhere today, and together with our customers, we

MOST is the de-facto networking system standard for 30 global car maker brands and over 204 vehicle models. MOST-based vehicles are now being manufactured worldwide, including North America, Asia and Europe. Since a MOST network can support multiple data types simultaneously, it enables the car manufacturers to offer system and feature set flexibility for current and future automotive infotainment applications. This also helps reduce the wiring harness weight for easier compliance with environmental regulations. GM’s infotainment network utilizes Microchip’s MOST50 INIC with an electrical Physical Layer (ePHY), which is optimized for use with unshielded twisted pair (UTP) copper wire and meets the automotive industry's stringent EMC standards. MOST INICs provide industry-standard hardware interfaces to processor and peripheral devices for the efficient routing of audio, video, packet data, and control messages, which greatly simplifies module designs. End users can immediately access the vehicle’s infotainment system due to the MOST INIC’s ultra-fast network startup feature. “The launch of MOST technology in GM’s compact cars solidifies the global acceptance of Microchip’s MOST system solutions in a wide variety of vehicle platforms and proves its value beyond the luxury car brands,” said Dan Termer, vice president of Microchip’s Automotive Information Systems Division. “Car makers can offer networking features cost-effectively because

are enabling smarter driving and smarter factories, cities and homes, along with the next generation of mobile and Internet of Things devices. By getting more from technology to get more from life, ST stands for life.augmented. In 2015, the Company’s net revenues were $6.90 billion, serving more than 100,000 customers worldwide. Further information can be found at www.st.com [1] MEMS Executive Congress 2014 -- MEMS Industry Group slides 12/13 . General Motors Global Compact Car Platform Now Includes Microchip’s MOST50 Automotive Infotainment Networking Solution Microchip Technology Inc. (NASDAQ: MCHP), a leading provider of microcontroller, mixed- signal, analog and Flash-IP solutions, today announced that General Motors (GM) is using Microchip’sMediaOrientedSystems Transport (MOST®) Intelligent Network Interface Controllers (INICs) to manage the infotainment system networking functions in their global compact car platform. This includes the Chevy Cruze, Chevy Volt, Opel Astra, Buick Excelle and Buick Verano. In addition to these GM compact cars, the synchronous, flexible, and cost-effective MOST networking technology has also been implemented in GM mid-size, full-size, performance, cross-over and SUV, truck and luxury platforms across all vehicle brands.

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