New Tech Europe | Jan 2017 | Digital Edition

groundbreaking announcements based on the company’s leadership in developing advanced graphics processors and artificial intelligence. Mass Effect: Andromeda, a popular video game made by BioWare, was previewed by NVIDIA along with GeForce NOW™, a streaming service that turns any PC into a powerful gaming PC from the cloud. Huang also unveiled a new version of the Shield TV -- now just called Shield -- which will support 4K HDR for both games and movies making it the world’s first 4K HDR entertainment platform. To support Shield’s Artificial Intelligence (AI), Huang introduced NVIDIA SPOT, a plug-in device that understands natural language and complex patterns to help build a user’s AI experience. Huang also announced an AI car supercomputer called Xavier used in NVIDIA’s own self- driving car BB8 and a new capability on the NVIDIA AI car computer called AI Co-Pilot, which provides drivers with road alerts and recognizes facial expressions and voice recognition to improve drivers’ experience. Huang further announced an expanded partnership with Audi to develop artificial intelligence for a new generation of self-driving cars, with plans to have vehicles on the road by 2020. He also provided details on partnerships with mapping companies HERE and ZENRIN; and two of the world’s largest automotive suppliers, ZF and Bosch. Wednesday also kicked off the C Space Storytellers series, with key influencers and newsmakers sharing best practices surrounding the relationships among brands, entertainment and technology. In the series’ first session, Spotify’s Alex Underwood moderated a panel with executives from GroupM, Nestle S.A. and Wordsworth and Booth providing a 30,000 foot view of the advertising opportunities in audio. During the Nielsen Storytellers session, Nielsen’s Executive

The World’s largest innovation event took place during the first week of January with record-breaking CES Unveiled, preshow Media Days and NVIDIA keynote CES® 2017 celebrated the show’s 50th anniversary with a recording-breaking exhibit floor spanning more than 2.6 million net square feet. More than 3,800 companies launched their innovative products at CES, including an unprecedented 600 startups in Eureka Park. Owned and produced by the Consumer Technology Association (CTA)TM, CES 2017 ran Sunday January 1st through Sunday, January 8, in Las Vegas, Nevada. “What an incredible way to celebrate the 50th anniversary of CES – with the largest show floor in our history showcasing the next generation of innovation that will revolutionize our world,” said Gary Shapiro, president and CEO, CTA. “The products and services unveiled at CES 2017 will touch nearly every single global industry. From the latest in virtual reality, smart home, self-driving vehicles, robotics, wearables, health and fitness tech and more, CES 2017 is unveiling the future of the connected experience and what it means for consumers around the world.” CES welcomed NVIDIA founder & CEO Jen-Hsun Huang to the keynote stage Wednesday night, where he made multiple

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