New Tech Europe | Jan 2017 | Digital Edition

IoT Special Edition

The Internet of Experience

Olivier Ribet, Dassault Systemes

At Dassault Systèmes, we’re no longer talking about ‘internet of things’, but rather about the ‘internet of experiences’. Why? Because we believe that the business of every industry is rapidly transforming from ‘delivering compelling experiences’ – which defines the age of experience we have spoken of for three years – to ‘delivering compelling and connected experiences’, capable of enhancing people’s lives. Although the objects or ‘things’ we own have ears (recording devices), eyes (cameras), voices (speakers), and some even have touch, this silicon nervous system does not send all of its information to a single brain, but rather to far too many brains: company platforms, city platforms, government platforms

and individuals’ platforms, which in the end makes my experience cumbersome rather than enjoyable. Applications (both business and consumer-facing) that are single- device, single-purpose, and run on closed systems do not enhance our lives. They can even be gimmicky. The real challenge will be to ‘connect’ those brains. This is why Dassault Systèmes is developing powerful solutions for the internet of experiences that permit manufacturers, communication providers and users to see, analyse, dashboard, program and optimise their ‘things’ from within one simple, visual environment. Our solutions enable companies to track and understand customers specific behaviours in order to

offer meaningful and personalised experiences. The internet of things, as it is being built today, is an internet of smart things that don’t always live up to their name. When companies that build the ‘things’ fail to meet customer experience demands, the internet of things is destined to stumble and fall. On the other hand, businesses that take an ‘experience thinking’ approach genuinely enhance people’s lives. They are reaping the rewards of the internet of experiences. In the high tech industry, our customers work with us on enabling what we call High-Tech 3C Experiences: the ‘Connected’, ‘Contextual’ and ‘Continuous’ experiences:

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